About us

In English, the word ‘Rue Velour’ means Velvet Street, name that captures the smooth confidence and bold elegance at the core of our identity.

Rue Velour is where identity meets intention. Founded in 2025, Rue Velour is a Canadian-born streetwear brand that blends elevated minimalism with bold self-expression creating pieces that speak louder than words.

At the heart of Rue Velour is Qunbber Haider Mirza, a co-founder whose story spans continents and cultures. Born in Pakistan, shaped by life in Australia, and now rooted in Canada, Qunbber has always carried an entrepreneurial spirit. From a young age, he saw fashion not just as style but as a language. A way to express belief, ambition, and identity without ever saying a word.

With a vision to create a brand that empowers people to own their voice, Qunbber helped launch Rue Velour with purpose and precision. The brand’s debut collection centres on affirmation each piece built around powerful words that inspire inner strength, self-worth, and authenticity. It’s fashion that reminds you who you are, and what you stand for.

Every design reflects premium quality, urban edge, and a mindset rooted in confidence. Whether you're walking your city streets or chasing your next big dream, Rue Velour is your reminder to move with purpose and wear it proudly.